Guide
Buying online: click & collect vs online ordering
More wholesalers now run a webstore. Here's the difference between reserving online and picking up, and full online ordering with delivery, and when each is the better move.
Plenty of electrical wholesalers, especially the national banners, now have awebstore alongside the trade counter. Logged in to a trade account, you generally see your own pricing, your order history and live stock at your branch. Not every independent runs one, but it's increasingly common, and it changes how you buy day to day.
Online ordering
Online ordering means browsing the catalogue, placing the order on the website, and charging it to your account (or paying up front), then having it delivered or set aside for collection. The advantage is it's self-serve and there's a record, handy for repeat orders, planned jobs and ordering after hours when the counter's shut.
Click & collect
Click and collect is the reserve-and-grab option: you buy online and pick it up at the counter, often within the hour. It confirms the stock is actually held for you before you drive over: no walking in to find the last one's gone. It's the move when you know exactly what you need and you want it today without browsing the aisles.
Which to use when
Rough rule of thumb: click and collect when you know the parts and you're grabbing them today; online ordering with delivery for bulk, planned or to-site orders; and the counter when you want advice, an odd part, or to sort a substitution on the spot. Most tradespeople use all three depending on the day.
Getting set up
Most webstores need a trade account login to show trade pricing and let you charge to terms; guest checkout, where it exists, is usually RRP. Set the account up first, then the webstore becomes the fast path. To find a branch with online ordering or click and collect, check the services on each listing in the directory.
Common questions
What’s the difference between click & collect and online ordering?
They use the same webstore but differ in fulfilment. Click & collect means you order online and pick it up at the branch counter. Online ordering means you order online for delivery (though most stores also let you choose collection). One you go and get; the other comes to you.
Do I need a trade account to order online?
Usually yes to see trade pricing and charge to your account. Some banners allow a guest or retail checkout at RRP, but the account login is what unlocks your pricing, order history and live branch stock. It varies by banner. Check the webstore.
Will the website show live stock and my pricing?
Once you are logged in to a trade account, most wholesaler webstores show your account pricing and the stock at your branch. A guest or logged-out view typically shows recommended retail pricing only and limited stock detail.